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VOLTA NY 2010 by Martin Meyer martinFILMS.com
VOLTA NY is the American incarnation of the successful young fair founded in Basel in 2005. VOLTA NY was conceived to continue the original mandate to create a tightly-focused, boutique event that is a place for discovery and a showcase for current art production and relevant contemporary positions — regardless of the artist or gallery’s age.
VOLTA NY is an invitational show, organized by art critic and Fair Director Amanda Coulson. By putting the focus back on artists through exclusively featuring solo projects, VOLTA NY promotes a deep exploration of the work of its selected projects, an opportunity for discoveries that move beyond those afforded by a traditional art fair.
A platform for challenging, often complimentary, sometimes competing ideas about contemporary art, the strictly solo format is what gives the fair its unique character. While visitors have positively compared VOLTA NY to doing a series of intense studio visits, nonetheless the dedication to a single artist, while surely the most striking of presentations in any economic landscape, has always be something of a risk. The dedication and confidence shown by the exhibiting galleries to continue to commit themselves to a risky and challenging format has therefore given rise to this year’s title: No Guts No Glory, a phrase that can be applied both to the work on show, its creators and its supporters/presenters.
The 2010 fair just closed and next year's dates will be announced shortly.
"We were overwhelmed with the response at this year's VOLTA New York...There was a constant river of top collectors and curators filling the booth and a return to the enthusiasm and energy of pre-crisis days. Time and time again, people spoke of the refreshing atmosphere at VOLTA which has established itself as one of the most consistent and high-quality of the New York art fairs."
Hamish Morrison - Director
Hamish Morrison Galerie, Berlin
"If I am going to do any fairs, VOLTA NY it is."
Jan Stene – Director
Stene Projects, Stockholm
“Congratulations on a job very well done with Volta show! The artist-centric, curated design is so refreshing.
I felt like I got a good sense of each artist ... I admire your mission and I am very glad we connected.”
Miranda Lash - Curator of Modern and Contemporary Art
New Orleans Museum of Art
"For us the fair was a really good start to show our artist and present the Gallery in NY. Besides sales, we met with curators, collectors and other art dealers from the US, South America and Europe. Especially the fact of the solo presentation worked out perfectly for us, because we were able to present the different side of the artist. After all I think the concept of the fair is really good."
Heike Strelow - Director
Heike Strelow Galerie, Frankfurt
"I think it's important that even the smallest of details come together, and we were thrilled with the result. There was also a wonderful new dynamic this year, with collectors expressing renewed energy and interest in the fair throughout the week. I think our hard work, and VOLTA’s, certainly paid off.”
Victor de Bonnecaze - Director
Vanessa Quang Gallery, Paris
"I saw and felt that from start to finish there was a real sense of energy about the Fair with a constant stream of collectors and museum curators who kept on coming even as we approached closing time. We have made many new contacts and friends but most importantly of all our artist has attracted the attention of a number of serious collectors and museum curators who were able to come to our booth and see and engage with a whole body of new work."
Debbie Carslow - Director
Madder139, London
"All in all we’re dead chuffed, buzzing and delighted to be involved with such a great fair. The vibe on the floor has been really positive towards what we’re showing and also towards the fair in general."
Charlie Phillips - Director
Eleven Gallery, London
For a full lists of galleries and artists, please see the Menu at left.
For more information, please write to info@voltashow.com.
Press releases can be found by clicking on Press in the Menu at left.
Image or interview requests press@voltashow.com.
