P74 Gallery, Ljubljana
Naša žena / Our Woman, 2013
In the work Our Woman, Tadej Pogačar presents a series of magazine covers from the popular Slovenian family and women’s magazine, Naša žena (Our Woman). Regularly published for 72 years, it is in fact the oldest periodical of its kind in Slovenia. It was launched in 1945, immediately at the end of World War II, as a “gazette for the working woman”. Published by the Main Committee of the Women’s Antifascist Front of Slovenia (a women’s socio-political organization established in 1942), the magazine wished to actively include itself in the currents of societal events and to co-shape the image of the modern Slovenian woman.
The work Our Woman with magazine covers from 1960 to 1970 deal with themes such as the media representation of women and the dominant ideology of the time, as well as the lifestyles and consumerism in Yugoslavia — at a time when the country’s original version of self-management socialism was experiencing its peak of economic prosperity.
Tadej Pogačar (1960) is an artist, curator and educator born in Ljubljana, Slovenia. He studied art history, ethnology and fine art at the Faculty of Arts, University of Ljubljana, and graduated in painting from the Ljubljana Academy of Fine Arts, where he also completed his postgraduate studies (1990). Pogačar is the founder and director of the P.A.R.A.S.I.T.E. Museum of Contemporary Art, a virtual organization established in 1993. Pogačar has exhibited widely, most recently at the Museum of Contemporary Art, Zagreb (2015), Moderna galerija, Ljubljana (retrospective), Museum of Modern and Contemporary Art; Espavisor Gallery, Valencia – with Mladen Stilinović (all 2014); PM Gallery / Ring Gallery, Zagreb (2013); Gallery for Contemporary Art in Leipzig (2012); the ZKM – Centre for Art and Media in Karlsruhe (2011–2012), as well as at biennials in Venice, São Paulo, Istanbul, Prague, Tirana, and at Manifesta 1 in Rotterdam.