Jin Joo Chae – Julie Meneret Contemporary Art, New York
Jin Joo Chae
Born 1981 in Seoul, South Korea
Jin Joo Chae draws inspiration from her experience as a Korean living abroad. This series uses the South Korean Choco Pie as an entry point into a complex scenario. A popular dessert in the South, Choco Pie is used as valuable black market currency in North Korea, where this trade is driving a new and significant capitalist market—also a form of rare civil disobedience under an oppressive regime closed off from the world. Using fragile and fragrant media such as newspaper and screen-printed chocolate, the artist manipulates dominant political narratives to suggest more complex and physically embodied realities. Chae cleverly uses the humble and absurd example of the Choco Pie as an entry point into a seemingly impenetrable global system of capital. Her formal interventions reveal personal truths—frustrations, desires, and hopes.