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VOLTA NY 2012
An invitational solo project fair for contemporary art.
Thu, March 8th -
Sun, March 11th, 2012
7W 34th Street
New York, NY
With mutual acknowledged VIP access and shared shuttles with The Armory Show
VOLTA NY 2012 is officially sponsored by Gallerist.com
Art fairs: Heart 'em or hate 'em, you’ll probably like Volta. Convivially located a stone’s throw from the Empire State building on the eleventh floor at 7 West 34th Street, the invitational solo project show, now in its eighth edition, has earned a reputation as the most accessible and pleasant stop on New York’s Armory Week fair circuit.
The big shiny blue chip Armory, with all of its fur-wearing, Leboutin-heeled VIPs and celebrities, was almost outdone by the comparatively small, modest offering of little sister Volta, where each mid-tier gallery generally presented a single artist in a cohesive solo show. Volta was far more manageable and virtually all of the gallerists I spoke with remarked that in terms of snacks and wine, Volta was clearly the better choice.
Volta, which was originally founded in 2005 in Basel by dealers Kavi Gupta (Chicago), Ulrich Voges (Frankfurt) and Friedrich Loock (Berlin), is regarded as one of New York’s best fairs and this year it certainly lives up to that reputation.
The reaction to the work was universally positive and well received - the social/economic subject matter was so appropriate to our times. This is our third time at VOLTA NY – and this has been one of the most successful fair we have ever participated in.
The Cynthia Corbett Gallery Exhibitor VOLTA NY 2012
VOLTA NY is an invitational show of solo artists’ projects and is the American incarnation of the successful young fair founded in Basel in 2005. VOLTA NY was conceived by art critic and fair director Amanda Coulson to continue the original mandate of a tightly-focused, boutique event that is a place for discovery. Both Basel and New York fairs provide a showcase for current art production and relevant contemporary positions regardless of the artist or gallery’s age.
By putting the focus back on artists through exclusively featuring solo projects, VOLTA NY promotes a deep exploration of the work of its selected projects, an opportunity for discoveries that move beyond those afforded by a traditional art fair. While many fairs provide a broader overview, with more represented artists in each booth, visitors to VOLTA NY compare the experience to a more focused series of intense studio visits.
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A platform for challenging, often complementary, sometimes competing ideas about contemporary art, the strictly solo format is what gives the New York fair its unique character.
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